At Wild Trek Store, we protect your privacy with the same dedication we apply to crafting reliable outdoor gear. Just as you trust our equipment for your adventures, you can trust us to handle your personal information responsibly. This policy explains how we collect, use, and safeguard your data when you visit wildtrekstore.com.

Our Commitment: We value transparency as much as we value quality climbing ropes. This policy outlines our practices in clear terms—no confusing jargon, just straightforward information to help you understand your privacy rights.

1. Information We Collect

Like packing the right gear for an expedition, we only collect what’s necessary:

  • Personal Identification: Name, email, shipping address (for delivering your adventure gear)
  • Payment Information: Credit card details processed securely through PCI-compliant systems (we never store full card numbers)
  • Activity Data: Pages visited, products viewed (helps us improve your trail through our store)
  • Technical Information: Browser type, IP address (standard digital “footprint” data)

2. How We Use Your Information

We handle your data with the same precision as adjusting hiking poles:

  • Process orders for your tents, climbing gear, and outdoor equipment
  • Provide customer support (our team responds faster than setting up a 4-person tent)
  • Improve our website and product offerings (like refining gear based on real expeditions)
  • Send relevant offers (only if you opt-in—no spam, just useful gear updates)
  • Prevent fraud (with the vigilance of an avalanche safety check)

3. Data Sharing & Disclosure

We’re as selective with data sharing as choosing climbing partners:

  • Service Providers: Shipping carriers to deliver your backpack or climbing harness
  • Payment Processors: Secure partners like PayPal and credit card companies
  • Legal Requirements: Only when absolutely necessary (like emergency gear in critical situations)
  • Business Transfers: If Wild Trek Store merges or is acquired (we’d notify you first)

We never sell your data to third-party marketers.

4. International Data Transfers

Since we serve global adventurers (except a few remote areas), data may cross borders with the same protections as our international shipping:

  • EU-US and Swiss-US Privacy Shield frameworks where applicable
  • Standard contractual clauses for other international transfers

5. Data Storage & Security

We protect your information with the same rigor as avalanche safety equipment:

  • 256-bit SSL encryption (like a digital climbing helmet)
  • Regular security audits (more frequent than checking tent poles)
  • Limited employee access (only those who need it to assist you)
  • Data retention only as long as necessary (we don’t hoard like unnecessary gear)

6. Your Rights

You control your data like choosing the right approach shoes:

  • Access: Request what data we have about you
  • Correction: Update inaccurate information
  • Deletion: Ask us to remove your data (with some legal exceptions)
  • Opt-Out: Unsubscribe from marketing emails anytime
  • Restriction: Limit how we use your data
  • Portability: Receive your data in a usable format

Contact us at [email protected] to exercise these rights.

7. Cookies & Tracking Technologies

We use these digital trail markers to enhance your experience:

  • Essential Cookies: Keep your cart intact while shopping (like securing gear to your backpack)
  • Performance Cookies: Help us improve site functionality
  • Marketing Cookies: Only with consent, to show relevant gear offers

Manage preferences through your browser settings or our cookie consent tool.

8. Children’s Privacy

Our site is designed for adult adventurers. We don’t knowingly collect data from children under 16 without parental consent (just as we don’t sell climbing ropes to unsupervised minors).

9. Policy Updates

We may update this policy as regulations evolve—like upgrading gear for new conditions. Significant changes will be posted prominently on our site.

10. Contact Us

For privacy questions or concerns, reach our team:

Email: [email protected]
Mail: Wild Trek Store, 4094 Snider Street, Colorado Springs, CO 80903, USA